Art & Copy

I recently watched a film called Art & Copy, by documentary film maker, Doug Pray.

It follows the evolution of advertising in the United States from the 60's to present day, interviewing those who were responsible for some of the most indelible advertising our nation has seen.

I didn't really know anything about it going into it, and wasn't sure of what to expect, but I came away from it with a profound sense of respect for the ad makers of the 60's, 70's and early 80's.

I also felt a bit disenfranchised. It seems that today's advertising is more about saying something all the time, rather than saying anything of importance or weight. There seemed to be more sincerity in those older advertisements. Then again, maybe I just got hooked by good work.

If you are a creative professional, or are just fascinated by advertising's effect on popular culture, I definitely recommend it. It's currently available on Netflix Instant download.

Here's the film's webite:

http://www.artandcopyfilm.com/